Research Director, Inc.: Exclusive July PPM Analysis For Houston, Washington, D.C., Philadelphia, Atlanta, Bost
August 2, 2016 at 2:00 PM (PT)
The Ratings Experts from RESEARCH DIRECTOR, INC., along with our sidekicks from XTRENDS, are reachin’ the beaches and rockin’ the docks with another edition of our exclusive ratings analysis. And to think, you get this for free. This month’s topic is the JULY survey. A time period that included the end of school daze, the beginnings of summer lay-aways and the celebration of our Independence Day (I coulda been at a bar-b-que!). Let’s proceed with the examination …
HOUSTON-GALVESTON: Sunny Side Up
We’re clearly running out of clever titles for this segment and it’s clearly the fault of iHEARTMEDIA’s AC KODA (SUNNY). The station continually racks up 6+ wins, and this time was no different though the station did have its lowest share since AUGUST (7.4-7.0). UNIVISION Regional Mexican KLTN got this close to the top after landing its best book in over a year (6.4-6.9). Maybe we’ll have a new headline next time? COX RADIO Classic Rock KGLK (THE EAGLE) remained nested at #3 (6.3-6.4) but was joined by RADIO ONE Urban AC KMJQ (MAJIC), which took a step forward as it ended a two-book slide (6.1-6.4). COX RADIO Country KKBQ (93Q) posted its largest share in exactly a year (5.2-5.9) but was forced to stay the course at #5. A couple of stations just outside the top five had strong books. CUMULUS Top 40/M KRBE was up to #6 with its best performance since DECEMBER (4.1-4.7) while iHEARTMEDIA Alternative KTBZ (THE BUZZ) was up to a tie at #7 with its strongest showing since NOVEMBER (4.1-4.6).
The 25-54 race grew considerably tighter. KODA was #1 again but with its lowest share since AUGUST. KLTN had a modest gain but it was enough to narrow the gap considerably. KGLK remained a solid #3 with its highest mark in over a year. KMJQ was up two slots to #4 with its best outing since FEBRUARY. KRBE was up four places to #5 with its best book since DECEMBER (again). KKBQ advanced two places to #6 with a small increase. The two stations formerly wearing the #4 lapel pin were moved down the chart. KTBZ had its least productive outing since MARCH and slid to #7. CBS RADIO Spanish Contemporary KLOL (MEGA) ended a three-book surge in dramatic fashion and fell to #9.
RADIO ONE Top 40/R KBXX (THE BOX) could not quite match last month’s 14-book high but was strong enough to remain #1 18-34 for the seventh book in a row. However, KTBZ moved up to #2 – and less than a share away – with its best score in over a year. iHEARTMEDIA Urban KQBT (THE BEAT) fell back to #3 with its lowest total since JANUARY. KKBQ rebounded from last month’s down book and moved up to #4. KLTN was up to #5 as it ended a two-book slide. There were two other big gainers and one big whatever the opposite of gain is. KMJQ advanced from #10 to #6 with its highest share in over a year. LIBERMAN Regional Mexican KTJM (LA RAZA) jumped eight places to #7 as it ended a severe two-book slide. KLOL parlayed its lowest score in over a year into a seven-place drop to #10.
There was a changing of the color scheme 18-49 as KLTN moved up to #1 with its best performance since DECEMBER. This pushed KODA back to #2 as it recorded its lowest score since MARCH. KBXX was off slightly to remain at #3 where it was partnered with KTBZ, which moved up one step with its best book since SEPTEMBER. KKBQ ended a two-book slide and moved up two places to #5. Two stations also moved up and landed at the exact same time at #6. KRBE was up from #8 as it halted a four-book slide while KGLK moved in from #9 with its highest mark since MARCH. KQBT fell three spots to a tie at #8 with its lowest number since JANUARY.
WASHINGTON, DC: No Triple Double
For the last two surveys, HUBBARD News WTOP crushed it 6+, hitting double-digit shares both times. Alas, a three-peat was not meant to be though the station remained #1 for the seventh straight survey (10.3-9.4). The next five positions were unchanged from the previous two books. AMERICAN UNIVERSITY N/T WAMU was #2 with its highest share since FEBRUARY (8.1-8.6). Coming in at #3 again with a flat performance was HOWARD UNIVERSITY Urban AC WHUR (6.5-6.5). Its chief rival narrowed the gap as #4 RADIO ONE Urban AC WMMJ (MAJIC) had its best book in over a year (5.6-6.1). iHEARTMEDIA Top 40/M WIHT (HOT) posted its best number since DECEMBER but settled for the #5 hole again (5.1-5.7). iHEARTMEDIA AC WASH was #6 with its first up book since MARCH (4.4-4.6).
Last month the two big news and information stations were tied for #1 25-54. That did not happen this time. WAMU assumed control with its highest share in over a year. WTOP slipped back to #2 with a slight decrease and was joined by WIHT, which moved up a slot with its best performance in over a year. There was also a tie at #4 last month. The bond was dissolved as both stations were down. WHUR remained in place while WMMJ slipped to #5. WASH moved up to #6 with its best book since MARCH while RADIO ONE Urban WKYS (KISS) jumped four places to #7 with a healthy increase.
The top two stations 18-34 had impressive gains this survey. WIHT was #1 as usual with its highest score since NOVEMBER. WAMU was up for the fourth book in a row with its largest number in over a year and the station was threatening to join HOT in the double-digit club. Coming in at #3 again – but with a solid increase – was WKYS. CBS RADIO Top 40/R WPGC was flat but managed to elevate itself two spots to #4. There were three stations languishing in the luxury of being #5. iHEARTMEDIA Alternative WWDC (DC-101) remained in place but with its smallest share since MARCH. iHEARTMEDIA Country WMZQ slipped back from #4 with its least productive outing since the swans were swimming. WMMJ moved up from #7 despite a small decrease.
The top five 18-49 were in the exact same order as last month. WIHT was #1 but with a “yuge” increase. WAMU returned as the #2 station and it, too, had a healthy gain. However, the gap between the two widened from less than half a share to more than a full share. WTOP was off slightly at #3 while WMMJ remained at #4 but saw its four-book surge cease to be. WKYS had a modest increase while continuing to hold down the #5 fort. WASH inched up to #6 with its best book since MARCH.
PHILADELPHIA: Destined To Be A Classic
Though the station was as flat as a 45 on a QRK turntable, CBS RADIO Classic Hits WOGL spun that number into gold as it moved to the top of the 6+ leaderboard (7.2-7.2). It helped that JERRY LEE RADIO AC WBEB (MORE) had its lowest total since SEPTEMBER (7.4-6.9) as it dropped back to #2. GREATER MEDIA Active Rock WMMR celebrated its new owners with its best book since OCTOBER (5.9-6.0) as it took one step forward to #3. iHEARTMEDIA Urban AC WDAS was up to #4 with its best book in over a year (5.5-5.9). GREATER MEDIA Classic Rock WMGK dropped two slots to #5 as it ended a strong two-book surge (6.5-5.6). CBS RADIO Country WXTU slipped back to #6 with a small decrease (5.5-5.2). iHEARTMEDIA Urban WUSL (POWER) moved forward two spaces to #7 thanks to its best performance in over a year (4.2-4.9).
For the second book in a row, WMMR was #1 25-54 with the exact same share. However, because #2 WBEB had its smallest showing since AUGUST, the gap between the two more than doubled. WDAS was also flat but moved up to #3 anyway. WXTU was off slightly to remain in a tie at #4, albeit with a new dancing partner – WUSL – which moved up from a tie at #7 with its second big gain in a row. WMGK fell three places to #6 as it ended a nice two-book run. iHEARTMEDIA Alternative WRFF (RADIO 104.5) dropped three places to #7 with its smallest share since FEBRUARY.
For the third month in a row, WUSL was #1 18-34 and hit double digits for the first time since SEPTEMBER. However, WMMR gained considerable ground at #2 with its best book in over a year. WRFF was still #3 but was also down for the fourth straight survey. WXTU also had a down book but remained a solid #4. iHEARTMEDIA Top 40/M WIOQ (Q102) was up to #5 with a flat performance. WMGK dropped from #5 to #7 as it returned for a full refund almost all of last month’s huge gain.
WMMR remained #1 18-49 with its best outing since OCTOBER but WUSL moved up two slots to #2 and brought the two stations closer together with its highest score in over a year. WBEB had its least productive outing in exactly a year and dropped back to a distant #3. WRFF took a step back to #4 with its lowest total since FEBRUARY while WXTU remained a fixture at #5 with a perfectly flat number. Two stations were close behind at #6. WIOQ took one step forward with a slight increase while WDAS advanced two squares with its highest mark since FEBRUARY.
ATLANTA: Everybody’s Talkin’ At Me
All year long COX RADIO Talk WSB-A has been sitting at #1 6+. The station went seven for seven and continued to hold a wide lead over the rest of the field (8.4-8.1). CBS RADIO Urban WVEE (V-103) had its first up book since FEBRUARY (6.5-6.9) to move up to #2. Two stations met headlong at #3. COX RADIO Urban AC WALR (KISS) dropped back from #2 with its lowest score in over a year (7.1-5.9) while SALEM Christian Contemporary WFSH (THE FISH) swam up from #4 even though it ended a big four-book surge (6.1-5.9). RADIO ONE Urban WHTA (HOT) (the station that always auto corrects to “WHAT”) had its best book since DECEMBER to move up to #5. iHEARTMEDIA Country WUBL (THE BULL) had its first down book since the HOLIDAY survey and trotted back to #7.
As with the previous demo, WVEE was up slightly 25-54 to remain a solid #1 – again. WHTA had its best showing in over a year to draw a little closer at #2 but was still more than a share off the pace. WFSH started the year tied at #16. Since then the station has been up every book and rose three places to #3 with its highest share in over a year. CUMULUS Top 40/M WWWQ (Q100) was off slightly yet moved up to #4 where it was joined by WALR. KISS dropped back from #3 with its fourth down book in a row. WSB-A was also down for the fourth straight month as it slid two places to #6.
WHTA was #1 18-34 for the fourth book in a row with its biggest share in over a year. It continued to lead #2 WVEE by over a share-and-a-half even though V103 had a nice gain this time. WWWQ advanced to #3 despite a slight decrease but was well behind the market leaders. iHEARTMEDIA Top 40/M WWPW (POWER) remained at #4 but was down for the third straight survey. It was tied with ENTERCOM Hot AC WSTR (STAR), which moved up from #5 despite a small decrease. WFSH dove three places to #6 as it ended a five-book surge. That’s not bad considering the station began that string at #20.
The gap between WVEE and WHTA 18-49 was much smaller this time. V-103 was still #1 with a small increase but #2 HOT had its best book in over a year to make objects seem much closer. The two stations previously situated at #5 moved up in the ranks. WWPW was off slightly but moved up to #3 while WWWQ was off slightly more as it advanced to #4. WUBL ended a four-book charge and dropped back to #5. WFSH fell four places to #7 while WALR had its lowest score in over a year to fall three spots to #8.
BOSTON: A Classic Year
By our reckoning this is the tenth market we have looked at for this survey, and this is the fourth one to have a Classic Hits station at #1 6+. This was the seventh win in a row for GREATER MEDIA Classic Hits WROR, and the station posted its biggest number in over a year (8.3-8.6). They opened up a considerable lead over cluster sister GREATER MEDIA AC WMJX (MAGIC), which had its lowest score since MARCH (7.5-6.9). iHEARTMEDIA Top 40/M WXKS (KISS) was again #3 but ended a two-book run (6.9-6.1). ENTERCOM Sports WEEI-F continued to ride the (as of this writing, third place … just sayin’) RED SOX to a #4 finish (5.7-5.3). CBS RADIO News WBZ-A remained at #5 with its first up book since JANUARY (5.0-5.2).
It appears that WROR got a bit greedy as the station moved up two places to capture the 25-54 flag with its best book in over a year. WXKS held on at #2 despite landing its lowest number since folks were dressed up as Eskimos. CBS RADIO Sports WBZ-F (THE SPORTS HUB) moved up to #3 with a small increase (likely due to everyone crowing about Deflategate). WMJX fell three places to #4 with its lowest total since MARCH. GREATER MEDIA Rhythmic AC WBQT (HOT) moved up to #5 with a small increase. This bumped WEEI-F back to #6 as the station had an equally small decrease.
After a momentary lapse in ratings, CBS RADIO Top 40/M WODS (AMP) returned to the top spot 18-34 as it ended a three-book slide. WXKS took one step back to #2 with its least productive outing since FEBRUARY. WBQT dropped to #3 with its lowest mark since JANUARY. iHEARTMEDIA Top 40/R WJMN (JAM’N) remained at #4 with its third straight up book. WROR moved up to #5 with a solid increase while WMJX dropped back to #6 with its smallest share since AUGUST. It was joined in that space by WBZ-F, which moved up from #8 with a small increase.
WXKS continued its mastery of the 18-49 demo. Though it was down this survey, the station held a full share lead over WROR, which advanced two squares with its highest share in over a year. WMJX dropped back to #3 with its lowest total since MARCH. The two stations previously tied at #5 remained together but moved up to #4. Both WODS and WBZ-F had small increases. WBQT fell three slots to #6 thanks to a slight decrease.
We hear the GOOD HUMOR truck outside so it’s time to go. Fret not, as the Ratings Experts from RESEARCH DIRECTOR, INC. will return fortified and ready to probe the ratings recesses of DETROIT, MIAMI, SEATTLE-TACOMA, PHOENIX, and MINNEAPOLIS-ST. PAUL. In the meantime, if you would like to gain deeper insight into your ratings situation, please let us know via any of the platforms listed below