Nielsen Social Content Ratings Measures Facebook And Twitter

Nielsen Launches Social Content Ratings

NIELSEN has launched SOCIAL CONTENT RATINGS, a comprehensive measure of program-related social media activity across both FACEBOOK and TWITTER, marking the first time that social TV insights across the two social media sites will be measured with a standardized, third-party methodology and shared with the industry. SOCIAL CONTENT RATINGS plans to incorporate INSTAGRAM insights at a later date.

SOCIAL CONTENT RATINGS is an expanded service that will replace NIELSEN TWITTER TV RATINGS in all markets, including AUSTRALIA, ITALY, MEXICO and the U.S.

In addition to providing total social TV measurement for TV networks and over-the-top (OTT) streaming providers, SOCIAL CONTENT RATINGS includes social TV advertising solutions and engagement tools to help TV networks, agencies and advertisers maximize the social impact of their cross-platform strategies.

NIELSEN SOCIAL Pres. SEAN CASEY said: "With social media playing an increasing role in consumers' lives and TV experiences, its value for the media industry continues to mature. We are excited to introduce SOCIAL CONTENT RATINGS as the first standardized measure for Social TV that networks, agencies, and advertisers can trust for TV planning and informing strategies across social networks."

NIELSEN uses an evolving set of over one million classifier combinations to measure organic and owned activity on FACEBOOK and TWITTER in a standardized way. Classifiers are program-related terms, including accounts, handles, hashtags, talent names and other phrases associated with programs, and are systematically identified and applied to comprehensively measure relevant social activity when a program is airing, and on a 24-hour-a-day, seven-day-a-week basis.

NIELSEN receives aggregated anonymous topic data directly from FACEBOOK and accesses full-fidelity APIs from TWITTER in order to measure total social TV activity across social networks while respecting privacy. Both public social media activity and activity taking place between friends is measured.

SOCIAL CONTENT RATINGS also provides age and gender demographics for FACEBOOK. Unique audience and impressions for FACEBOOK, planned for a later date, will quantify the number of people seeing program-related activity.

NIELSEN currently measures more than 44,000 owned TWITTER accounts for casts and athletes in addition to program and network accounts. This tracking enables engagement with these accounts to be precisely attributed to programming when relevant. At a later date, a break-out of engagement with owned properties will quantify how owned content contributes to total program engagement.

CBS CORP. Chief Research Officer/CBS VISION President DAVID POLTRACK commented: "The media industry has needed a standardized way to analyze how TV audiences respond to events and programming across social networks. NIELSEN is delivering this measurement to the market today with the launch of SOCIAL CONTENT RATINGS. We welcome this first-of-its-kind solution, and look forward to leveraging this data to maximize the reach of our properties and bring new value to advertisers."

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