Max Media/Norfolk Decides To Go Forward Without Using Nielsen Audio
August 5, 2016 at 3:59 AM (PT)
MAX MEDIA/NORFOLK GM DAVE PAULUS dropped a note to clients and agencies YESTERDAY (8/4), explaining why the cluster, which includes Country WGH-F (EAGLE 97.3), AC WVBW (92.9 THE WAVE), Top 40 WVHT (HOT 100.5), Sports WVSP-F (ESPN RADIO 94.1) and Gospel WGH-A (STAR 1310), stopped using NIELSEN AUDIO's ratings services.
PAULUS explained, “This decision is one we’ve been discussing for many years, and it comes down to one simple issue – Return On Investment.”
Here's the note: