Zander To Join WXRX (104-9 The X)/Rockford As PD
August 8, 2016 at 7:15 AM (PT)
MID-WEST FAMILY Rock WXRX (104-9 THE X)/ROCKFORD taps longtime CHICAGO radio vet ZANDER as PD. Morning host JIM STONE, who has been handling programming, will step away to concentrate on his on-air work.
GM MIKE PATTERSON told staffers in a memo, "We saw in the ratings released last week, the STONE AND DOUBLE T morning show on 104-9 THE X has a dedicated following and has shown significant growth over the past couple years. It is a chart topper in all the male demos and pulls in significant numbers in the adult rankers also. In addition to solid growth and performances, STONE and DOUBLE T have a great list of successful endorsement customers. During this time (and for the past decade and a half), JIM STONE has not only done a morning show from 5-9a, he's done all the music, sales opportunities, promotions, imaging, and more. In addition to all those tasks, JIM has been very involved in charity and community efforts. Because of JIM's efforts, 104-9 THE X is in a great position today for sustained growth.
"In order to allow JIM to focus on being the morning mayor for ROCKFORD, we needed to hire a PD for WXRX. I'm excited to announce that ZANDER is joining our team as PD for WXRX on AUGUST 17th."
ZANDER told ALL ACCESS, "I look forward to digging in and working with the stellar MID-WEST FAMILY team in ROCKFORD to elevate THE X to new heights. Thanks to MIKE PATERSON, GM and MARK VAN ALLEN, OM for the opportunity to lead this heritage rock brand."