RAB Will No Longer Publish Radio Revenue Numbers
August 8, 2016 at 8:23 AM (PT)
The RAB, which had cut back from reporting quarterly radio revenue numbers to twice-yearly radio reports, will now discontinue all reporting of radio revenue data. RAB Pres./CEO ERICA FARBER told ALL ACCESS, "We've been discussing this for some time now, and it follows the trend of other industries. Instead of reporting revenue numbers, the RAB will instead focus all of its strengths on its mission to advocate on behalf of the radio industry to advertisers and agencies on the strengths of radio.
"There are specific companies whose business it is to forecast and report revenue numbers, and we will leave that to them."