Triton Digital Integrates a2x with The Trade Desk
August 9, 2016 at 7:07 AM (PT)
TRITON DIGITAL has completed the integration of its audio advertising exchange, A2X, with global demand-side platform THE TRADE DESK, INC. This integration provides THE TRADE DESK’s clients with the ability to add online audio from broadcasters and streaming music services to programmatic, omnichannel buys alongside video, TV, mobile, social, email and display for the first time.
“With its tremendous reach and ability to connect audience and brands in a personal and meaningful way, audio is an incredibly powerful and effective channel for our clients. The advanced targetability and global scale that a2x provides will bring significant value to our clients as they introduce digital audio into their programmatic buys,” said THE TRADE DESK VP/Inventory Partnerships TIM SIMS. “We are pleased to collaborate with Triton Digital to add audio to our omnichannel offering.”
“We are thrilled to collaborate with THE TRADE DESK to integrate the premium audio inventory within a2x into their platform,” said TRITON DIGITAL Pres./Market Development JOHN ROSSO. “With an estimated 155 million monthly listeners in the U.S. alone in 2016, digital audio listenership is booming. The native, addressable, and highly-targetable nature of A2X audio inventory is the perfect complement to THE TRADE DESK’s programmatic omnichannel offering.”