RAB Launches 'Impact Reports' Blog
August 10, 2016 at 7:21 AM (PT)
The RAB has created a "Radio Impact Reports blog" site to, "share current news, information and insights about broadcast radio while using this social space to encourage an open dialogue with broadcasters, advertisers, agencies and even listeners."
"On a regular basis, you can expect to hear from RAB’s Pres./CEO ERICA FARBER and the rest of the team including business development, insights, marketing and professional development experts," notes the first post. "Topics will range from research and insights impacting radio listeners and advertisers to storytelling and everything in between. And most importantly – how Radio Matters! One thing is for certain – our focus will be on continued growth and innovations taking place, ensuring radio’s bright and exciting future."