Jacobs Media: Video Games Create Opportunities For Radio
August 10, 2016 at 12:41 PM (PT)
JACAPPS COO BOB KERNAN's guest JACOBS MEDIA blog, "Here We GO Again: Radio's Opportunity With Games," offers a look at the synergy between the digital phenomenon of video games like POKEMON GO and broadcasters looking to tap into a habit-forming activity.
As KERNAN points out, "POKEMON GO has blown through the digital ceiling, totally eclipsing the performance of its redecessors."
To take advantage of its impact, KERNAN points to the "highly social" and "very addictive" nature of the game: "In a world where radio is measured by Time Spent Listening, games have a habit-forming quality that is enviable... Games could be a component of your mobile strategy. You may not create a viral game like POKEMON GO, but if you factor in the sources that entertain your audience, you might 'catch' a little of that magic."
For more information, call BOB at (248)-353-9030 or email at firstname.lastname@example.org.