Entercom Donates $1 Million In Airtime To PSAs For Environmental Defense Fund
August 15, 2016 at 12:49 PM (PT)
ENTERCOM COMMUNICATIONS is launching a nationwide public service announcement (PSA) campaign on behalf of the ENVIRONMENTAL DEFENSE FUND (EDF), for which the company is donating $1 million worth of free airtime. The PSA will feature OSCAR-nominated actor DON CHEADLE discussing the importance of stabilizing the global climate for our children and grandchildren. The PSAs will run across 124 of ENTERCOM’s stations in 27 top markets in the country beginning this month.
Commented CHEADLE: “I’m happy to help introduce more people to the great work of EDF,. We’re in the fight of our lives against climate change and EDF has been a real leader in that struggle. So I hope this helps.”
The campaign is part of a larger ENTERCOM initiative, 1THING, committed to promoting good environmental practices both externally among listeners and business partners and internally among employees.
Added ENTERCOM COMMUNICATIONS President/CEO DAVID FIELD: “ENTERCOM is deeply committed to reducing our environmental footprint and working to be a good corporate citizen to help ensure a sustainable planet for our children and grandchildren. We are proud to partner with the ENVIRONMENTAL DEFENSE FUND and help support their mission of solving the most critical environmental problems facing our planet.”
Said EDF President FRED KRUPP: “I am grateful to DAVID FIELD and ENTERCOM for this generous donation that will help build our impact and bring our work to the attention of so many AMERICANS. And I’m grateful to DON CHEADLE for the incredible gift of his time and talent. Without this kind of powerful support, we would not be able to do what we do.”
ENTERCOM has previously partnered on PSA campaigns for CONSERVATION INTERNATIONAL (CI), featuring HARRISON FORD; 350.ORG, featuring ELLEN PAGE; and most recently the WILDERNESS SOCIETY, featuring DAVE MATTHEWS, BETTY WHITE and WENDIE MALICK.
Founded in 1967, EDF builds lasting solutions to the world’s biggest environmental problems, finding the ways that work so people and nature can prosper. Learn more at www.edf.org.