Henry 'Que' Gaskins Appointed EVP/Strategic Marketing At Def Jam Recordings
August 16, 2016 at 9:05 AM (PT)
HENRY “QUE” GASKINS has been appointed EVP/Strategic Marketing at DEF JAM RECORDINGS, as announced TODAY (8/16) by GM/EVP FAISEL DURRANI.
“QUE GASKINS’ impressive resume in the marketing space makes him the ideal fit for DEF JAM,” said DURRANI. “He arrives at a time when DEF JAM and our artists are uniquely positioned to penetrate the marketplace in new and bold ways. STEVE BARTELS and I have both long-admired QUE and his work, and anticipate that his leadership and innovative thinking will make an immediate impact on our business and our culture.”
“I have been fortunate to work outside the music industry with some of the top brands in the world,” said GASKINS. “Music, and its unique ability to connect with consumers, has consistently been a part of most brands’ strategic marketing efforts. My primary focus at DEF JAM will be to assist in positioning the brand as an innovator and disruptor of the future. I look forward to working with FAISEL DURRANI and STEVE BARTELS in moving the DEF JAM brand beyond the expected, empowering the respected, and being courageous and savvy in our pursuit of the unexpected.”