NYMRAD Q2 2016 Market Report Released
August 18, 2016 at 8:05 AM (PT)
NEW YORK MARKET RADIO ASSOCIATION (NYMRAD) has released the Second Quarter, 2016 State of the NEW YORK Market Report. The comprehensive analysis of the NY marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers and provides up-to-date consumer research on music consumption, radio usage, and more.
In addition to the NEW YORK market, this quarter’s report places added emphasis on political advertising, as well as the automobile and telecom industries. Radio will continue to be instrumental in political advertising, particularly in the last few months of campaigning. Smartphone developments will allow Radio to capture a more mobile audience, and the automobile industry is increasing its Radio advertising spending.
"The NEW YORK market continues to see year over year growth through Q2. With the political season still ahead, we are optimistic about a positive finish for 2016" observed CBS RADIO/NEW YORK SVP/Market Manager MARC RAYFIELD, who is also the NYMRAD Chair.
The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including NIELSEN AUDIO, MEDIA MONITORS, MILLER KAPLAN, AD AGE, THE STREET, Labor Statistics for the NEW YORK CITY Region, EDISON RESEARCH and many more.
Read the full report here.