Kanye West Continues Historic Run Of 'Pablo' Shops With 21 Worldwide Events This Weekend
August 18, 2016 at 11:47 AM (PT)
KANYE WEST tweeted last night an unprecedented 21-city worldwide "Pablo" retail event to take place from FRIDAY (AUGUST 19th) through SUNDAY (AUGUST 21st). The temporary stores continue his partnership with UMG’s merchandise and branding services division BRAVADO.
On the heels of his deal with ADIDAS, and alongside "Pablo" sales events in NEW YORK, L.A. and PARIS, WEST will bring the experience to fans all over the world. The worldwide pop-up event will span 13 cities in the U.S., three in EUROPE, and more in AUSTRALIA and ASIA. With a global infrastructure including offices in over 40 cities, BRAVADO was able to develop and execute YEEZY's worldwide retail and merchandising strategy.
"Pablo" pop-up events will take place in NEW YORK, PHILADELPHIA, BOSTON, ATLANTA, MIAMI, PHILADELPHIA, BOSTON, ATLANTA, MIAMI, CHICAGO, DALLAS, HOUSTON, DETROIT, PORTLAND, OR, L.A., LAS VEGAS and SAN FRANCISCO. Around the world, selected cities include TORONTO, SINGAPORE, AMSTERDAM, LONDON, BERLIN, SYDNEY, MELBOURNE and CAPE TOWN.
Each temporary store will not only carry a broad line of KANYE’s "Pablo" merch available only in stores – but will also include limited edition designs, exclusive to that city.
Precise store hours and locations for the "Pablo" temporary stores have so far been revealed for SYDNEY, MELBOURNE, SINGAPORE, CAPETOWN, AMSTERDAM and LONDON -- and the remaining cities will be announced in the day ahead here. Posted hours will be uniform in every city, regardless of time zones, so that the event will, in fact, be taking place 24 hours a day around the world over the course of the three days.
In each space, a high-fidelity sound experience will be by provided by SONOS. Fans can listen to "The Life Of Pablo" on the newest speakers and components. Fans can engage in the music together in advance of the upcoming sold-out SAINT PABLO tour, in a space exclusively designed by KANYE himself.
SQUARE will be the exclusive point of sale for this three-day event. Using the latest (and fastest) SQUARE READER, KANYE fans will be able quickly pay for everything from "Pablo" tees and jackets to hats and sweatshirts, with just a tap of a phone.