Premiere Redesigns Its Networks
October 16, 2006 at 10:32 AM (PT)
PREMIERE RADIO NETWORKS announced today that its various network properties, including those that are RADAR-rated, have been redesigned. These properties and RADAR-rated networks will debut in 2007 and will include the CLEAR CHANNEL-based GEM and PLUS. PEARL and PEARL PLUS will continue to focus on the Women 25-54 demographic, while SAPPHIRE and SAPPHIRE PLUS will continue to target Men 25-54. EMERALD and EMERALD PLUS have been enhanced to capture a higher percentage of Persons 12-34 and Adults 18-49, while DIAMOND and DIAMOND PLUS will continue to provide advertisers with the strongest CLEAR CHANNEL stations in the top DMA market groupings. Additionally, PREMIERE will introduce two evening exclusive networks. EVENING ADULT and EVENING YOUTH.
PREMIERE Pres./COO KRAIG KITCHIN stated, "We’re committed to leading the industry in offering networks that are extremely targeted and comprised of many of the nations’ finest radio stations. Today’s announcement further strengthens the network radio environment for our clients to sell products and services in."