New Podcast On Creating Great Radio Offers Tips From Top Insiders

New Podcast

Two veteran broadcasters have teamed up to facilitate free media product training via a new podcast, “Brandwidth on Demand”.

Veteran manager and 2nd generation broadcaster DAVID MARTIN joins recovering radio programmer and manager KIPPER MCGEE to host “Brandwidth on Demand”, a 15-minute weekly podcast exploring the skills and savvy required to succeed in the fast changing mediascape. Subscription is free by texting “REBOOT” to 44222.

Based on MCGEE’s book, “Brandwidth: How Big Broadcasting is Missing the Mediamorphosis”, this on-demand version is, "dedicated to offering all broadcasters a unique insider’s guide to tips, tools and trade craft secrets from the industry’s top air talent, program directors and the media thought leaders leading innovation in the radio and audio media."

“Few broadcasters get to experience insights from the top brains in the business,” said MCGEE. “Now those insiders can be heard weekly, 15 minutes at a time.”

Initial guests for the 15-minute episodes include SEATTLE morning leader B.J. SHEA, morning show consultant TRACY JOHNSON, nationally synicated host, “America’s Digital Goddess” KIM KOMANDO, FUTURI MEDIA CEO DANIEL ANSTANDIG and media futurist JOHN PARIKHAL of BREAKTHROUGH MANAGEMENT LLC. 

"The concept is to engage the best and brightest minds in a conversation about how to create killer content and win the war for ratings”, said MARTIN. “I'm excited to join KIPPER in an ongoing discussion which is dedicated to giving our subscribers a competitive edge and delivers actionable takeaways."

In addition to weekly audio, access will include complimentary show notes, links and ‘extended play’ versions of the guest interviews, downloads and takeaways radio professionals can use to strengthen branded content stronger across all media platforms.

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