WRFF (Radio 104.5)/Philadelphia Names Amber Bouchard As APD
August 24, 2016 at 1:16 PM (PT)
iHEARTMEDIA Alternative WRFF (RADIO 104.5)/PHILADELPHIA has hired AMBER BOUCHARD (a.k.a. AMBER MILLER) as APD/on-air personality, effective MONDAY, SEPTEMBER 12th. AMBER replaces WENDY ROLLINS, who resigned in MAY to return to ATLANTA (NET NEWS 5/3). She will host middays as AMBER MILLER from 10a-3p and help oversee RADIO 104.5’s on-air content, digital footprint, and music programming.
RADIO 104.5 PD JOHN ALLERS said, “We were very fortunate to have some exceptional candidates raise their hand for this position. AMBER stood out as the perfect match for RADIO 104.5’s Assistant Program Director position with her broad background in radio and records combined with a strong understanding of our target audience and the music they love.”
"I've long admired and respected RADIO 104.5 for their excellence on the air and online, not to mention their mammoth signature events and shows,” said BOUCHARD. “ I'm honored to be joining the team and I can't wait to get started! I want to thank JOHN ALLERS and BRIAN CHECK (iHEARTMEDIA/PHILADELPHIA VP/Programming) for this incredible opportunity.”
Over the last three years, AMBER has worked at CAROLINE as National Director/Promotion. She previously spent seven years at NORTHSHIRE COMMUNICATIONS Alternative WEQX/MANCHESTER, VT-ALBANY, NY.