The Mix Group 'Compels Change'
August 25, 2016 at 4:11 AM (PT)
THE MIX GROUP has launched its “Change” campaign, seeking to send a jolt to the industry as the FALL book approaches. With a new video, "This is Your Time" starring voice-over ace RICK PARTY, MIX aims to motivate everyone in the industry to reflect, to dream, and to not just embrace change, but to own it. If each person does this, the hope is that new levels of success and fulfillment personally and professionally will positively impact radio.
“We’re bombarded with ‘radio is dying’ messaging every day, and I’m personally over it,” said THE MIX GROUP Pres. JASON GARTE. “Imagine if each and every one of us decided to change something in our lives that actually launched our station, our show, our industry, and ultimately, our lives into a whole new realm. Let’s make this our movement, our time to shine, our new way of life. Let’s do this!”
Programmers nationwide are already making meaningful changes and have come to rely on MIX to help evolve their sound and reach new heights.
“We’re currently the number one Top 40 station in MIAMI,” said WFLC (HITS 97.3)/MIAMI Asst. Dir./Branding and Programming and MD DAVE HANSON. “The war is real bro! THE MIX GROUP is the best! Nuff said!”
iHEARTRADIO WKDD/AKRON PD KEITH KENNEDY adds, “We signed on with THE MIX GROUP for our stations in YOUNGSTOWN just a few months ago. Today, NIELSEN gifted us with the best book the cluster has seen in 14 years. We couldn’t do it without their excellent work."