Clip Interactive Partners With Entercom To Provide Interactive Radio Platform
August 26, 2016 at 5:31 AM (PT)
CLIP INTERACTIVE and ENTERCOM COMMUNICATIONS have partnered to deploy ENTERCOM’s 129 radio stations on CLIP’s interactive radio platform. When fully deployed, every ENTERCOM station will deliver interactive broadcast and stream content feeds to listeners via CLIP-built mobile apps and web players. CLIP’s platform will enable interactivity with all audio content delivered by ENTERCOM stations via broadcast and stream.
“ENTERCOM has a very well-crafted and sophisticated digital strategy. We’re honored to have earned their business and eager to match our innovative product team to their forward-thinking digital team,” said CLIP INTERACTIVE CEO MICHAEL LAWLESS.
CLIP’s EVP/Chief Revenue Officer and industry veteran BILL FREUND added, “Our ability to deliver fully interactive audio content and ads for ENTERCOM stations will greatly benefit their listeners and their advertisers. We’re thrilled to add ENTERCOM to our platform and to have achieved such broad support for our vision across the radio industry”.
“We’re excited to be working with CLIP across the entire company,” said ENTERCOM VP/Digital TIM MURPHY. “Their ability to innovate and solve real problems for both broadcasters and listeners is unparalleled, and we expect to develop industry-changing solutions through our partnership.”