Republic Records, GUESS Form GUESS Music
August 26, 2016 at 10:07 AM (PT)
Lifestyle fashion brand GUESS is teaming up with REPUBLIC RECORDS to co-create GUESS Music. The first GUESS Music joint project will launch this SUNDAY, AUGUST 28th with a 24-hour premiere on GUESS.com of REPUBLIC RECORDS artist ARIANA GRANDE’s latest song “Side to Side,” featuring NICKI MINAJ -- which they will perform at the VMAs. ARIANA will also wear and introduce GUESS’ new athletic line in the music video.
GUESS MUSIC will connect established artists from REPUBLIC’s roster and beyond, and young emerging talent with designers to create accelerated artistic inspiration and exposure. This collaborative effort yields the opportunity for new content to be seen by the millions of followers and hundreds of industry leaders associated with GUESS and Republic Records. In addition, GUESS Music collections will be sold worldwide to celebrate the release of new music by these artists, further exposing their art to a larger audience.
GUESS? INC. Co-founder/Chief Creative Officer PAUL MARCIANO has discovered the careers of supermodels such as CLAUDIA SCHIFFER, ELSA HOSK, KATE UPTON, ANNA NICOLE SMITH, and GIGI HADID. Now, he is adding music talent discovery to his portfolio. Together, GUESS and REPUBLIC RECORDS will identify up-and-coming artists who can cross-collaborate.
“Discovering new talent has always been a passion of mine," MARCIANO said. "I have been blessed and lucky to discover so many new faces within the modeling world. I am thrilled to experience this new venture with my friend CHARLIE WALK. “Co-creating this new type of artist discovery platform with REPUBLIC RECORDS, the music industry’s #1 record label group for multi-platinum, award-winning legends, is such an honor. I am confident that this unique partnership of music and fashion will bring attention to up-and-coming musicians and launch careers in the same way that our iconic advertising campaigns have done in the past.”
“I came to PAUL and was inspired by his love and understanding of how music and fashion drive each other,” REPUBLIC LABEL GROUP Pres. CHARLIE WALK said. “So, we created GUESS MUSIC, an open door music and fashion platform that gives the ability to collaborate with the biggest artists in the world, while additionally helping to launch the next generation of superstars. We wanted to create the opportunity to discover new music together globally.”