Total Traffic & Weather Network, Baron Ink Partnership
August 30, 2016 at 4:39 AM (PT)
iHEARTMEDIA's TOTAL TRAFFIC & WEATHER NETWORK has inked a multi-year deal with BARON SERVICES, INC., a provider of weather data and information. The companies plan to develop integrated traffic and weather solution for auto makers, insurance companies, and media and public safety markets First up will be a product for cars which the companies say will provide "better road guidance, smoother commutes and increased safety."
“We are thrilled to partner with BARON to bring the next generation of traffic and weather solutions to the marketplace,” said TTWN SVP/Operations KEVIN LOFTUS. “By combining TTWN’s robust traffic data with BARON’s weather expertise, we will be able to innovate and provide unique solutions for companies looking to offer their consumers increased awareness of weather and traffic conditions.”
“I’m truly excited to have two innovative companies join forces and utilize the strengths of each to bring unique and cutting edge solutions to the public safety, automotive, insurance and media industries” said BARON Pres./Enterprise Solutions GLEN DENNY. “With the strengths of TTWN and BARON, we continue to grow and impact the world around us by providing informative weather and traffic guidance to many industries and government.”