Westwood One, Loyal Ears Digital Ink Several Affiliates For Fantasy Sports Offering
September 7, 2016 at 3:55 AM (PT)
WESTWOOD ONE and LOYAL EARS DIGITAL's Fantasy Free gaming package launches on THURSDAY (9/8), and several stations have signed up for the weekly, year-round gaming offering, including iHEARTMEDIA Sports KJR-A/SEATTLE, News-Talk WIOD-A and Sports WINZ-A/MIAMI, Sports KGME-A (FOX SPORTS 910)/PHOENIX, Classic Rock WDVE, Alternative WXDX (105.9 THE X), and Country WPGB (BIG 104.7)/PITTSBURGH; BCA Sports XEPRS-A (THE MIGHTY 1090)/SAN DIEGO; GENUINE AUSTIN RADIO Sports KTXX (104.9 THE HORN)/AUSTIN; RED ZEBRA Sports WXGI-A-WZEZ (ESPN 950/SPORTS FM 100.5)/RICHMOND CUMULUS Sports KCSF-A (XTRA SPORTS 1300)/COLORADO SPRINGS; and MID-WEST FAMILY Active Rock WJJO (94.1 JJO), Top 40/Rhythmic WJQM (93.1 JAMZ), and Sports WOZN-A-F (THE ZONE)/MADISON, WI.
WESTWOOD ONE President/EVP SUZANNE GRIMES said, “Twenty percent of the American population is engaged in fantasy sports and entertainment on a weekly basis, so integrating this real-time, digital platform for radio stations makes sense. We’re excited to be able to provide this package to all stations, who can tap into that heavily-engaged audience with free games that are 100% legal, and that also generate revenue in the fantasy space.”
LOYAL EARS DIGITAL CEO JIMMY RISK added, “State legislatures are lightening up and passing less restrictive fantasy gaming laws. That’s a great sign, especially when you consider the drafting effect for a radio station. Many of these same big-league fantasy players, after hearing about the game from their local station, will take their paid lineups to radio for the weekly prize and the status of winning. But those big name sites don't have the ability to mention winners on air. Radio does. And we’re free!”