Anheuser-Busch To Work With Jay-Z On Special Advertising
October 17, 2006 at 10:47 AM (PT)
ANHEUSER-BUSCH is joining forces with SHAWN “JAY-Z” CARTER to develop future strategic marketing and advertising for their BUDWEISER SELECT brand. JAY-Z will draw upon his expertise with current pop culture, music and business to create special targeting.
The campaign actually kicks off tonight (10/17) with a special television ad that will air during the NATIONAL LEAGUE CHAMPIONSHIP series on FOX TELEVISION and later on MONDAY NIGHT FOOTBALL on ESPN, which will co-promote the launch of JAY-Z’s new CD “KINGDOM COME.”