AEG Live Names Brooke Kain Chief Digital Officer
September 8, 2016 at 12:00 PM (PT)
AEG LIVE has appointed BROOKE KAIN to the newly created position of Chief Digital Officer, where she will oversee all digital operations and ensure that the company has a coordinated digital media strategy across its music brands, events and properties. This will include the growth of existing digital channels and platforms, helping to leveraging data to drive ticket sales and new customer acquisition, creating event-based content as well as strategic partnerships with key digital entertainment companies.
“BROOKE has developed and built the digital marketing platforms for some of today’s most important music companies," AEG LIVE NORTH AMERICAN Pres. RICK MUELLER said. "Creating this role demonstrates AEG LIVE’s commitment to delivering innovative solutions to meet the rapidly changing needs of our global brands and audiences.”
Added KAIN: “I am thrilled to join AEG at this exciting time in the company’s history. I look forward to leading and supporting the team as we dynamically serve music fans messaging about their favorite bands, artists, and festivals. Innovating AEG’s marketing deals to drive awareness and content around some of the best shows in the business and bridging the gap between digital and real-life experiences is an incredibly unique opportunity.”
Prior to joining AEG LIVE, KAIN served as Head of Digital Marketing for APPLE MUSIC and iTUNES, where she managed digital marketing across all of APPLE’s music, movies, TV, books and news channels. She reinvented APPLE’s social strategy launching nine channels across five networks that acquired 10 million new followers in eight months and increased engagement on organic digital channels by 125%. While in this role she established APPLE’s first partnerships with SNAPCHAT, TUMBLR, TWITTER, FACEBOOK and INSTAGRAM.
Before joining APPLE, KAIN served as the Head of Digital Marketing for BEATS MUSIC, where she established the digital marketing organization and created a CRM platform for the company.
KAIN previously served as Head of Digital Marketing for INTERSCOPE RECORDS and held various positions of increased responsibilities at UNIVERSAL MUSIC GROUP, MEDIAVAST and SONY MUSIC ENTERTAINMENT. She holds a degree from EMORY UNIVERSITY and a dual master degree of Business Administration/ Entertainment and Media and Entrepreneurial Studies from UNIVERSITY OF CALIFORNIA MARSHALL SCHOOL OF BUSINESS.
JOYCE SZUDZIK, who has overseen digital and social media marketing for AEG LIVE since 2006 as VP of Digital Marketing, will assume the newly created role of VP/Digital and Social Media at AEG, focused on strategies that drive the company’s corporate level marketing and data-driven campaigns across its multiple divisions.