iHeartMedia Launches iHeartLatino With Enrique Santos As Chairman/Chief Creative Officer
September 9, 2016 at 11:14 AM (PT)
iHEARTMEDIA has joined forces with Hispanic radio star ENRIQUE SANTOS of MAGNUS MEDIA to develop the iHEARTLATINO Division, a Hispanic multi-platform initiative that will leverage iHEARTMEDIA’s reach of more than a quarter-billion listeners monthly. With SANTOS as Chairman and Chief Creative Officer, they will also create new English-language programs across broadcast, digital and social for the Latino community.
Beginning in OCTOBER, SANTOS will anchor iHEARTMEDIA WMGE/MIAMI, which has been re-branded as TÚ 94.9 and will be the new home of the ENRIQUE SANTOS Show in mornings. SANTOS’ show will also be syndicated by PREMIERE NETWORKS on Spanish-speaking stations across the U.S. beginning in OCTOBER.
“ENRIQUE is a one-of a-kind talent, able to communicate equally as well to the Spanish and English speaking audiences," iHEARTMEDIA, INC. Chairman/CEO BOB PITTMAN said. "He also has unparalleled relationships within the Latino music and advertising industries and we look forward to building on those opportunities. With the entire iHEARTMEDIA platform and its enormous reach at his disposal, he will be able to amplify his already successful profile and talents as well as create new content and opportunities for iHeartMedia and our consumers.”
“I couldn’t be more thrilled to be joining forces with iHeartMedia at this point in my career,” said SANTOS. “From our very first meeting, BOB and his team impressed me with their leadership and intense commitment to serve our community as a major priority. The iHEARTMEDIA team’s forward looking approach coupled with the company’s massive reach provides the perfect foundation for us to create the next generation of transmedia entertainment for Latinos across the nation.”