Owner of 'Crazy Eddie' Retail Chain, Eddie Antar, Dead at 68
September 12, 2016 at 4:43 AM (PT)
WNBC-TV 4/NEW YORK reports, "The man who turned the 'CRAZY EDDIE' electronics stores into a retail giant before it collapsed amid federal fraud charges has died. EDDIE ANTAR was 68."
Most in radio know the name from all the copy handed to them to be read, "in a CRAZY EDDIE style.
As WIKIPEDIA notes, "An essential part of CRAZY EDDIE's success was its advertising campaign, which started almost by accident.
ANTAR had bought some commercial time on NEW YORK radio station WPIX, and one night during 1972, a live commercial was being done by DJ 'DR. JERRY' CARROLL, who ended it by reading the shop's slogan, 'his prices are insane', in this manner: 'CRAZY EDDIE, his prices are IN-SA-A-A-A-A-ANE!' ANTAR telephoned and told CARROLL to say the line the same way every time, and thus a working relationship was begun. Beginning during 1975, CARROLL began television advertisement. For most of the next fifteen years CARROLL performed commercials in the same frenetic manner he had for radio."
Here's a couple of examples of "DR. JERRY" at his finest.