Learfield, DGital Media Team For College Sports Podcasts
September 13, 2016 at 4:30 AM (PT)
LEARFIELD and DGital MEDIA will team up to create and distribute twice-weekly podcasts focusing on major college sports programs, with the first "insider" shows featuring ALABAMA, NORTH CAROLINA, OKLAHOMA, and OKLAHOMA STATE. The shows will be hosted by the schools' familiar play-by-play radio voices and will post TUESDAYS and FRIDAYS.
“The major college sports marketplace in the UNITED STATES is insatiable when it comes to consuming content, and this partnership is a great example of where we can help many colleges go by creating a compelling and engaging on-demand audio platform for their millions of fans,” said DGital MEDIA Chief Content Officer CHRIS CORCORAN. “All the platforms we engage on are the exact ways in which college fans, especially younger, engaged millennials, are consuming media, so know this has huge potential.”
“Research shows that 72% of millennials listened to digital audio the past month and 46 million users overall have listened to a podcast in the past 30 days, making these original podcasts an outstanding platform for our university partners,” said LEARFIELD VP/Broadcast Operations TOM BOMAN. “Not only can they extend their reach with fans week to week with added value for that overall experience, but it’s content they won’t get anywhere else.”
LEARFIELD Digital SVP SCOTT CARLIS added, “This teaming presents a terrific opportunity to bring sponsors into the engaging and exciting world of podcasts to help build their brands and deepen those connections around a highly emotive communications platform.”
The initial launch includes "ALABAMA INSIDER" with CHRIS STEWART, "CAROLINA INSIDER" with JONES ANGELL (debuting SEPTEMBER 20th), "OKLAHOMA SOONERS PODCAST" with TOBY ROWLAND and CHRIS PLANK, and "OKLAHOMA STATE COWBOY INSIDER" with DAVE HUNZIKER.