Ford, Harman To Introduce High-End B&O Play Car Audio System
September 14, 2016 at 5:43 AM (PT)
FORD is teaming with HARMAN to offer consumers a new high-end audio system option starting next year. The new systems, branded B&O PLAY after HARMAN's BANG & OLUFSEN division, will offer a "customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the FORD range," according to a release, which did not indicate whether the systems' operating interface would include FORD SYNC 3, the latest iteration of FORD's connected car system being rolled out this FALL.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said FORD EVP/Product Development and CTO RAJ NAIR. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”
“Ford and B&O PLAY are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers,” said HARMAN EVP and Lifestyle Division President MICHAEL MAUSER. “With our shared commitment to seamless engagement and elevated experiences, FORD is the ideal automaker to bring the transformative power of B&O PLAY audio to drivers and passengers worldwide.”