If You're Programming Country Like Top 40, 'You're Making A Mistake'
September 14, 2016 at 9:20 AM (PT)
A new INTEGR8 RESEARCH blog titled "Why Country Isn't CHR," takes a close look at how Country fans consume new music, concluding that Country should not be treated the same as Top 40. In the first of a three part series on the topic, the blog states, “If you treat Country as if it’s CHR from NASHVILLE, you’re making a mistake.”
Citing data that shows Top 40 listeners are sick of songs once they’re between 20-28 weeks old, INTEGR8 says that’s typically when songs are past their prime in that format and moved out of current rotation. But in Country, that’s just about the time most listeners are most into hit songs. “Fifty five percent (55%) of the Top 10 most-streamed Country songs are between 13 and 36-weeks-old,” says the blog, "compared to Top 40, where the most-streamed songs are between 8-24 weeks old.” Their conclusion: "If you’re automatically moving Country songs out of your current categories at 26 weeks, you’re moving songs when listeners still want to hear them a lot.” Read the entire blog here.