WMYB/Myrtle Beach Flips To Top 40 As Energy 92.1
September 15, 2016 at 7:57 AM (PT)
ALPHA MEDIA Hot AC WMYB (STAR 92.1)/MYRTLE BEACH has morphed to Top 40 as "ENERGY 92.1" as of this morning at 9a. The station says it will, "feature today’s top hits and recent top 10 recordings. The majority of music will be from the last few years and include artists such as JUSTIN BIEBER, DRAKE, SIA, JUSTIN TIMBERLAKE, TWENTY ONE PILOTS, THE CHAINSMOKERS, RIHANNA and ARIANA GRANDE."
To generate buzz, the station played CHRISTMAS music 24/7 for three days prior to the switch.
Market Manager JOSH GERTZOG commented, “We are excited about ENERGY 92.1! It gives ALPHA MEDIA/MYRTLE BEACH a chance to operate one of the true heritage formats in the UNITED STATES -- Top 40. GRAND STRAND listeners didn’t really have a choice with this format, and some stations haven’t made changes in decades. It was time to freshen up the market, and to bring new ‘energy’ to the radio dial!”
“By making the move to ENERGY 92.1, we will be giving the GRAND STRAND hands down the most exciting radio station on the dial. The fun won’t just be on the radio with this but also on the streets…we’ll be everywhere,” remarked PD BJ KINARD.