Nielsen And Vision Critical Announce Strategic Alliance
September 20, 2016 at 8:22 AM (PT)
NIELSEN and VISION CRITICAL, a cloud-based customer intelligence platform provider, have announced a strategic alliance that the companies say, "will enable clients to better understand their customers and build more authentic customer relationships."
The first of several planned future offerings is the connection of NIELSEN’s currency-grade measurement data of what people watch and buy to insight communities powered by the VISION CRITICAL platform, which help uncover and provide to marketers, product innovators and sales and business leaders quick and actionable consumer insights to support business decisions.
“VISION CRITICAL and NIELSEN share in the desire to help our clients succeed; through better products, stronger marketing and positive interactions with brands. We are excited about the range of possibilities the integration of NIELSEN’s data brings to VISION CRITICAL’s platform and to our clients and business partners, including a deeper understanding of and more authentic connection with their customers,” said VISION CRITICAL CEO SCOTT MILLER.
“We are excited about the opportunity to increase the ways in which we connect with consumers through our alliance with VISION CRITICAL, whose consumer-centric approach to driving value with clients is a natural complement with NIELSEN’s consumer-centric approach to measurement. Measurement and analytics each hold value, a value that is enhanced when the two are connected. NIELSEN’s gold-standard approach to measurement helps clients measure performance and provides them the needed insights for crucial decision making. But analytics are also a key tool in this process, unlocking the reasons behind performance and determining next steps for improvement,” said NIELSEN Pres./U.S. Media LYNDA CLARIZIO.