Pandora Announces Exclusive Livestram For Life Is Beautiful Festival In Las Vegas, Sept. 23rd-25th
September 21, 2016 at 11:46 AM (PT)
PANDORA has partnered with the LIFE IS BEAUTIFUL MUSIC & ART FESTIVAL, taking place in LAS VEGAS this weekend, SEPTEMBER 23rd-25th, to provide the exclusive livestream of the event, with performers including MUMFORD & SONS, THE LUMINEERS, MAJOR LAZER and EMPIRE OF THE SUN.
Leading up to the event, fans can tune into PANDORA’s LIFE IS BEAUTIFUL FESTIVAL RADIO "to channel those desert vibes" with a mixtape featuring hits from this year’s performing artists.
PANDORA COO SARA CLEMENS commented: “We’re very excited to partner with LIFE IS BEAUTIFUL to connect music makers and fans through a holistic festival experience across exclusive content, unique event activations, and ticketing promotions.”
LIFE IS BEAUTIFUL CEO JUSTIN WENIGER adds: “Our partnership with PANDORA provides music fans with a multi-dimensional opportunity to engage with LIFE IS BEAUTIFUL. From the single-day ticket presale to the on-site PANDORA NEON OASIS activation, to the exclusive mixtape and livestream, we’re bringing the festival experience to new audiences across the country.”
LIFE IS BEAUTIFUL serves as the first PANDORA livestream for a TICKETFLY event since the two companies joined forces late last year. PANDORA held an exclusive single-day ticket presale that allowed listeners to grab special promo-priced tickets.