ASCAP Launches New Digital Team With Fletcher, Frigeri
September 21, 2016 at 1:30 PM (PT)
ASCAP has announced the creation of a DIGITAL TEAM, which reports to Chief Strategy & Digital Officer ALICE KIM. The DIGITAL TEAM, comprised of the Digital Product & User Experience Group, led by DENA FLETCHER, as well as the newly created Data Strategy & Business Intelligence Group, led by DAVID FRIGERI, will harness ASCAP’s rich data and other assets to make its music licensing, royalty collection and distribution processes more transparent and efficient for members and licensees. The DIGITAL TEAM has launched its first new tool, a redesign of ASCAP’s public repertory database, ACE.
Commented ASCAP CEO ELIZABETH MATTHEWS: “ASCAP continues to focus on creating a more efficient, transparent music marketplace, and this new DIGITAL TEAM will play an essential role in developing tools and services that empower ASCAP members and licensees.”
Added KIM: “We have a full digital product roadmap and the DIGITAL TEAM has been hard at work at re-launching a modernized, intuitive ASCAP.com and Member Access experiences. As the music landscape evolves, the DIGITAL TEAM will build new experiences and re-engineer existing processes. Additionally, together with the Strategy & Business Development Group, the DIGITAL TEAM will look to create new partnerships that transform the way our members and licensees interact with ASCAP.”
As VP, Digital Product & User Experience DENA FLETCHER will lead the implementation of seamless, user-friendly experiences across ASCAP’s many touchpoints. She has 18 years experience in product development and user experience design of digital products. She was previously VP Product Development at ADVANCE DIGITAL, where, as head of its web and mobile product design teams, she led the design and development of 12 responsive digital news and information properties.
FRIGERI joins ASCAP as VP Data Strategy & Business Intelligence, charged with data quality and data monetization initiatives, predictive analytics, and data visualization. Prior to ASCAP, he was SVP for COLDLIGHT SOLUTIONS, a machine learning and services startup (acquired by PTC, INC), and held a senior role with another startup, ARTISAN, acquired by TUNE. Earlier in his career, FRIGERI held a leadership position with LIMELIGHT, where he led custom data and analytics-related solutions for customers such as NETFLIX and MICROSOFT.