Bloomberg Media Signs Up With Triton Media
September 22, 2016 at 8:29 AM (PT)
BLOOMBERG MEDIA has signed up with TRITON DIGITAL for management, streaming, sales, and measurement of its digital content, including use of TRITON's streaming technology, ad platform TAP, a2x programmatic sales platform, and Webcast Metrics measurement.
“BLOOMBERG MEDIA's platforms serve global business leaders and our content on BLOOMBERG RADIO reflects that,” said BLOOMBERG Head of U.S. Advertising Sales MARC SIEGEL. “We have been aggressive in bringing our content to new markets at home and abroad. Working with a market leader with a track record like TRITON DIGITAL will enable us to better serve those audiences, as well as our advertising partners that want to reach them.”
“We are pleased to partner with BLOOMBERG MEDIA and are honored to provide them with the technology they need to deliver, measure and monetize their audio content,” said TRITON DIGITAL EVP/Publisher Development and Client Service DOMINICK MILANO. “We look forward to supporting them as they continue to deliver news, data and insight to their engaged and growing audiences.”