KMJM/St. Louis Switches To Hip-Hop As '100.3 The Beat'
September 30, 2016 at 10:52 AM (PT)
iHEARTMEDIA/ST. LOUIS Urban Oldies KMJM has transformed into 100.3 THE BEAT, "the home of STL’s new Hip-Hop and R&B music" with a new morning show, THE BREAKFAST CLUB.
100.3 THE BEAT's new programming will now offer hits from KANYE WEST, DJ KHALED, RIHANNA, CHRIS BROWN and USHER. On top of a lineup that include THE BREAKFAST CLUB, featuring DJ ENVY, ANGELA YEE and CHARLAMAGNE THA GOD. 100.3 THE BEAT will also broadcast “10 Jointz in a Row,” an hourly commercial-free segment that plays 10 consecutive hit songs.
“We’ve listened to the fans of Hip-Hop and R&B in ST. LOUIS who have been asking for a true Hip-Hop and R&B station with a stronger connection to the local urban community and a morning show that really fits with their lifestyle,” iHEARTMEDIA/ST. LOUIS Region Pres. BETH DAVIS said.
“The New 100.3 THE BEAT will feature a unique music brand tailored to ST. LOUIS, with fewer commercials and unrivaled celebrity interviews, as well as a signature blend of honesty and humor with THE BREAKFAST CLUB Morning Show,” added iHEARTMEDIA/ST. LOUIS SVP/Programming A.J.