Insomniac, C3 Presents Launch New Festival Middlelands In Texas
September 30, 2016 at 12:55 PM (PT)
INSOMNIAC and C3 PRESENTS have formed an unprecedented partnership with the launch of the music and camping festival, MIDDLELANDS, taking place in spring 2017 in TODD MISSION, TX. A debut collaboration between the two industry-leading event companies – the minds behind festivals including ELECTRIC DAISY CARNIVAL and LOLLAPALOOZA – MIDDLELANDS will host three days of eclectic artists and four nights of camping with creative festivities extending well beyond music.
Said INSOMNIAC founder/CEO PASQUALE ROTELLA: “Over the years, we’ve imagined building something new and unique with our friends at C3 PRESENTS. Bringing together our teams will enhance the magic, diversity and community that can be created at a destination festival like MIDDLELANDS.”
Added C3 PRESENTS partner CHARLIE WALKER: "We are looking forward to working with PASQUALE and the INSOMNIAC team on this exciting new festival in our home state. INSOMNIAC shares our vision for a quality fan experience and the fusing of our two worlds is a great opportunity to see what the next level of festival can deliver."
To receive the latest announcements on MIDDLELANDS, fans can sign up for email updates at Middlelands.com.