Triton Digital Inks Ad Rep Deal For XAPPmedia Ads On Slacker Radio
October 4, 2016 at 7:32 AM (PT)
TRITON DIGITAL has inked a deal to serve as advertising sales representative for XAPPmedia premium interactive audio ads on SLACKER RADIO. TRITON already represents SLACKER's standard ad inventory, which it began selling in 2010. XAPPmedia spots allow for voice-activated calls-to-action.
“One of the reasons we chose to partner with SLACKER RADIO six years ago was its commitment to innovation and to growing the digital audio marketplace,” said TRITON DIGITAL EVP, Advertising Revenue MIKE REZNICK. “Incorporating XAPP interactive audio ads into its inventory shows SLACKER’s continued dedication to those goals. We are happy to support SLACKER RADIO as it provides advertisers with access to XAPPmedia’s pioneering advertising technology to better engage mobile audiences and generate revenue.”
“We started using XAPPmedia’s interactive audio in 2015, to make it more convenient for listeners to engage with our curated music channels and other content,” said SLACKER VP of Analytics & Monetization ROBERT WILDE. “The implementation of this technology to enable voice interaction with advertisements provides an easy way for listeners to act on ads that are relevant and interesting to them, which our leading advertising partners are already taking advantage of. A recent campaign run by a national casual restaurant chain saw this increased interaction first-hand, when their recent campaign garnered a response rate of 1.53%, which is an impressive lift of greater than 3X the typical industry standard of less than half-a-percent.”
“We are excited that advertisers are already generating such high conversion rates with XAPP Ads on SLACKER, and that TRITON will now make interactive audio ads available to all of their advertising partners,” said XAPPmedia SVP of Sales and Advertiser Relations PAUL BURDEN. “Enabling listeners to respond to offers by voice provides the most natural user experience for mobile audio consumers. When you are walking, driving, or your mobile device is simply in a pocket or purse, touch engagement is inconvenient and often unsafe. Voice interaction is easy and fast for users and has the added benefit of improving conversion rates for advertisers.”