More Findings From Nielsen Music 360 Report
October 5, 2016 at 4:00 AM (PT)
In a newly released NIELSEN MUSIC 360 report, the company writes, "A LOT HAS HAPPENED IN MUSIC IN THE LAST YEAR. New streaming services debuted, record-breaking albums came out, album launch strategies changed and music sponsorship hit an all-time high. Fans are interacting with music differently, but their passion for music remains strong. For rights owners, media companies and brands, harnessing that passion to grow their businesses starts with understanding music fans."
Music listening is as popular as it’s ever been, but the way in which listeners consume music is continuing to evolve.
Millennials’ love of music and new technology is well-documented, but Teens and Hispanics are also important consumer listener segments.
How you spend on music and entertainment may vary according to how you vote. DEMOCRATS outspend REPUBLICANS on live music overall, particularly when it comes to going to smaller live music sessions and clubs with live DJs. Just because INDEPENDENTS don’t identify with one of the two major political parties doesn’t mean they’re not patriotic. They’re 18% more likely to listen to AMERICANA music. But if either side of the aisle is looking to win over INDEPENDENTS this FALL, they’d be well-suited to use classic rock to do so - INDEPENDENTS were the most likely of the four groups to listen to the genre.