Bridge Ratings: Airplay, Streaming Disparity Is Music Radio's 'Poison Pill'
October 11, 2016 at 3:49 AM (PT)
My latest BRIDGE RATINGS blog addresses traditional radio’s role in a multimedia world by analyzing U.S. radio top 100 airplay lists with the top 100 most-consumed songs on-demand. "The resulting correlation -- or lack of -- between the two lists is staggering," DAVE VAN DYKE said.
"On-demand streaming is a much better indicator of true music appeal and consumption that any other music research radio relies on," he wrote. "The least effective method of managing music rotations is a poison pill by programming by consensus, i.e. watching the published airplay charts available and programming based on how songs rise and fall on those charts."
Programmers who do not consider the true music consumption metrics available through on-demand streaming are taking a poison pill that could alienate a large segment of listeners.