Integr8 Hosts 'Why Country Isn't Top 40' Webinar Today
October 11, 2016 at 3:49 AM (PT)
Following a three-week rollout of data examining differences between Country and Top 40 radio programming practices, INTEGR8 RESEARCH will present “Why Country Isn’t Top 40” – a webinar focused on how Country listeners consume new music. Set for TODAY (10/11) at 2p (ET), topics include what Country fans’ streaming behavior can teach you about picking new music for your station, how to use sales data to separate the hits from the stiffs, and why radio remains vital to exposing Country fans to new music.
Last month, INTEGR8 released three consecutive weekly blogs, “If You’re Programming Country Like A Top 40, You’re Making A Mistake,” (NET NEWS 9/14), “Why Recurrents Are More Important To Country” (NET NEWS 9/21), and “Strong Emotional Ties Make Recurrents Vital To Country Listeners” (NET NEWS 9/28).