Nielsen To Launch Control Panel Reports To Provide Greater Insight Into Panelist Behavior
October 11, 2016 at 2:49 PM (PT)
NIELSEN has announced plans to launch a new subscriber benefit called the Control Panel Reports later this month with PPM clients that subscribe to PD Advantage and the Analysis Tool. The Control Panel Reports will be at no additional charge.
The reports were created in response to clients who wanted greater insight into panelist behavior and panel change. The new Reports provide far more detail about changes in tuning, new panelists, heavy listeners, panelist weights, specific age of station panelists, zip codes and other panel dynamics. This information will provide greater insights, granularity and transparency into panelist listening behavior and panel changes.
The Control Panel Reports will be available starting with OCTOBER 2016 data and will be sent directly to clients shortly after the monthly data is published in PPM markets. Reports for competing stations will be available for a nominal fee.