Leading Hispanic Advertising Agency Signs With Arbitron For PPM
October 19, 2006 at 10:23 AM (PT)
ARBITRON announced that LOPEZ NEGRETE COMMUNICATIONS, the second largest independently owned and operated Hispanic advertising agency in the U.S., has signed a multi-year agreement for the PORTABLE PEOPLE METER ratings services in HOUSTON.
LOPEZ NEGRETE COMMUNICATIONS specializes in Hispanic marketing and serving advertisers that include WAL-MART STORES, TYSON FOODS, BANK OF AMERICA, VISA USA, AZTECA MILLING, MICROSOFT CORPORATION, DOMINO’S PIZZA, RELIANT ENERGY, among others.
LOPEZ NEGRETE COMMUNICATIONS co-founder & President ALEX LÓPEZ NEGRETE stated, "Our agency philosophy has always centered on our commitment to the Hispanic community, part of that commitment is participating in progressive and forward thinking media measurement initiatives like the PPM System that show the unique differences and the power in Hispanic radio consumption. We’re going to help our clients continue to grow their business by efficiently and effectively reaching their Hispanic customers who are loyal listeners to radio."
"MR. LÓPEZ NEGRETE is making an important enhancement to the credibility of the audience ratings he uses to reach Hispanic consumers on behalf his clients," said ARBITRON SVP/Sales CAROL HANLEY. "ARBITRON has shown that we can recruit a PPM panel that reflects the diversity of the markets that we survey. Both in terms of language preference and ethnicity, Hispanics are well represented in the HOUSTON PPM sample. ARBITRON’s ability to properly represent Hispanics as well as other key segments of the marketplace is a key criteria for attaining greater confidence in radio by advertisers who need to reach the growing Hispanic marketplace."