BIA/Kelsey Now Offers 'MEDIA Access Pro' Data Service In Online Version
October 17, 2016 at 7:06 AM (PT)
BIA/KELSEY's "MEDIA Access Pro" data and analytical software service is now available online. The service is now accessible to subscribers via laptops and tablets via the Internet with all of the data and functionality of the offline software package, including market-level online advertising revenue estimates for broadcast and newspaper properties in every market in the nation.
"For three decades MEDIA Access Pro has built its reputation as the go-to resource for up-to-the-minute television and radio station revenue, ownership and contact information," said SVP/Chief Economist MARK FRATRIK. "With automatic updates and user access from virtually anywhere, we are confident MEDIA Access Pro Online will significantly enhance the subscriber experience."
CEO TOM BUONO added, "This is a tremendous advancement for how our clients can use our data for their business operations. Online access is a necessity in today's dynamic work environment and our goal is to offer easy access to all our data so clients understand what is occurring in the industry and in local market(s)."