NextRadio Survey Asks Users 'Do You Plan To Vote?'
October 18, 2016 at 4:22 AM (PT)
Recently, NEXTRADIO conducted an in-app survey that asked one simple question: Election Day 11/8/2016: Do you plan to vote?
NEXTRADIO found the answer to this question pointed to, "an unenthusiastic sentiment about the pending election." But, now is the time for campaigns to grow voter enthusiasm and to leverage media in new ways. After all, local and national broadcasters traditionally enjoy an infusion of campaign ad spending during election seasons. This year is no different. A widely cited report from market research firm BORRELL ASSOCIATES says we’re in the midst of a record year for political advertising, with an anticipated $916 Million being spent on radio.
NEXTRADIO polled its user base with the question: “Election Day 11/8/2016: Do you plan to vote?”
- 40,000 NEXTRADIO users
- Listeners in 50 states viewed the poll
- Campaign aired JUNE 19th to JULY 6th
- 10% response rate- 3,700
NEXTRADIO found, "Of those polled, 35% said 'No,' they do not plan to vote, and 23% said they are 'Undecided' about voting. There could be a myriad of reasons why respondents lack enthusiasm: perhaps they are not registered to vote, do not have an interest in supporting a candidate, or something else. Whatever the case may be, respondents of the NEXTRADIO survey need an electoral energy boost."
NEXTRADIO also examined voter results across radio formats. Country and Spanish Music are among the top three radio formats for both “Undecided” survey respondents and “No” survey respondents. Among Country radio listeners, 25% stated that they were “Undecided,” and 41% said “No” they do not intend to vote in NOVEMBER.
A similar sentiment was expressed by Spanish Music listeners with 24% undecided and 39% stating they are not planning to vote. Examining radio formats by voter group, the analysis found that Rock and Country listener respondents are the most undecided about showing up to vote in NOVEMBER, while Top 40 and Country are the top formats for those who do not plan to vote. Alternately, News/Talk/Info and R&B reign for respondents who said they intend to show up on NOVEMBER 8th.
Download the full report here.