Integr8: Spins Vs. Exposure
October 27, 2016 at 4:04 AM (PT)
In the first installment of a two-part series on the INTEGR8 RESEARCH blog, MATT BAILEY delves into the issue of just how often listeners hear their favorite hits. And exposure to that music goes beyond spin counts.
"Spin count is such a time-honored measure that we hardly stop to think about it," writes BAILEY. "However, spins are a classic case of inside thinking, viewing your radio station from the programming perspective rather than from your listener’s perspective. You have 168 hours to program each week, but even a loyal P1 listener only spends a few of those hours with you. Instead of asking, 'How many times per week should I play a song?' you should instead start asking, 'How many times per week should my listener hear a song on my station?' In other words, instead of looking at station spins, you should be examining listener exposures." Read the entire blog here.