ReverbNation Acquires Audiokite
November 4, 2016 at 7:26 AM (PT)
REVERBNATION has acquired music "superfan" review/research platform AUDIOKITE for an undisclosed price. AUDIOKITE reviews have already been integrated into REVERBNATION's existing Crowd Review.
"We believe that adding AUDIOKITE's world-class research platform to our industry-first Curation-at-scale capability positions REVERBNATION at the cutting edge of both artist identification and new music discovery," said REVERBNATION Chief Creative Officer and Head of A&R SIMON PERRY. "Artists love getting feedback from music fans on their work, and now that Crowd Review is being powered by AUDIOKITE, we expect the product to continue to grow. Simultaneously, we look forward to engaging the millions of fans who come to ReverbNation.com each month to provide feedback for our artists."
AUDIOKITE co-creator ALEX JAE MITCHELL added, "We couldn't be more excited to join the team at REVERBNATION, as it's one of the only music technology companies that shares our artist-first ethos, and certainly the most significant in terms of scale. (Co-creator) DAVE (MARCELLO) and I quickly realized that our vision of how to best leverage the wisdom of crowds was totally aligned with REVERBNATION's, and we're looking forward to executing against this shared vision for the benefit of artists and industry alike."