WBWL/Boston Flips Colton Bradford To Afternoons, Lance Houston To Nights
November 9, 2016 at 12:52 PM (PT)
iHEARTMEDIA Country WBWL (101.7 THE BULL)/BOSTON has moved night jock COLTON BRADFORD to the afternoon slot where he will be from 3p until 8p (ET) each weekday. BRADFORD joined the station in MAY 2015 (NET NEWS 5/11/15) and picked up duties for sister Country WTBU/PORTSMOUTH, MA and sister Country WRNX/SPRINGFIELD, MA earlier this YEAR (NET NEWS 3/31). BRADFORD shared the news via FACEBOOK LIVE before launching his first live afternoon drive show TODAY (11/9).
BRADFORD will retain his night slot at WBTU and WRNX; nights on WBWL will be handled by iHEARTMEDIA/BOSTON Country Format Captain and WBWL/BOSTON PD LANCE HOUSTON, who retains those duties in addition to handling afternoons at sister Country WUBL/ATLANTA.
"This is a great move for the entire team, and I truly believe that COLTON will be able to focus on putting together a great, listener-interactive show day after day," HOUSTON told ALL ACCESS. "This move will also allow me more time to focus on programming duties that are key to our success here in BOSTON." Reach out to HOUSTON here and BRADFORD here.