USRN Partners With Chicken Soup For The Soul
November 14, 2016 at 10:54 AM (PT)
UNITED STATIONS RADIO NETWORKS (USRN) is partnering with the publishing, consumer goods and media company, CHICKEN SOUP FOR THE SOUL®. The new deal calls for USRN to work closely with the firm to extend their many successful brands into the audio space via podcasts, short features and mobile applications that will create new original content while tapping into the many inspirational stories that have been the key to the international success of the CHICKEN SOUP brand.
The CHICKEN SOUP FOR THE SOUL book series has sold well over 100 million books sold to date in the U.S. and CANADA alone, more than 250 titles, and translations into more than 40 languages. The company continues to publish a new title a month, and has branched out into super-premium pet food, television shows, podcasts, positive journalism from aplus.com, and licensed products, all revolving around true stories, as it continues “changing the world one story at a time.”
“The digital space is the new frontier for brand extension through audio, and it’s a thrill to be partnering with such a well-established and popular brand for a journey forward into this realm,” USRN VP/Digital Assets BRIAN POLLINA said.
“The team at UNITED STATIONS has a tremendous reputation with advertising clients and their national marketing executives, and they’re also known for quality-conscious program development, so they were the perfect choice for this partnership," MEDIA MANAGEMENT GROUP CEO JEFF SCHWARTZ said. "We’re truly looking forward to working with USRN to grow CHICKEN SOUP FOR THE SOUL’s brand in digital audio space.”