ReverbNation Teams With The Fader To Forge Band-Fan Relationships
November 15, 2016 at 1:16 PM (PT)
REVERBNATION will tap into the publishing network of THE FADER to begin featuring select brand programs on their website, which generates more than 10 million visitors per month. Building off of their 2016 collaboration, "The Watch List" monthly single series which identified the most promising artists in the REVERBNATION community and gave them heightened promotional exposure at retail, in the press and online, this deeper partnership is expected to unlock an important new capability by enabling brands to forge deeper relationships with independent artists and their fans.
In selecting The FADER's publishing network, REVERBNATION is continuing to make good on its self-described "Artist-first" mission.
Said REVERBNATION Chief Creative Officer SIMON PERRY: "It's vitally important to us we connect brands to fans of new music in a way that is wholly sympathetic to both the REVERBNATION brand and the sensibilities of our artists. We believe THE FADER, which is steeped in an artist-first ethos, also, is the best media partner in the world to deliver against this creative mission."
Added THE FADER President/Publisher ANDY COHN: "Over the course of the past decade and a half, THE FADER has built an unmatched reputation as the authority on music, culture and lifestyle, identifying stars and trends long before they hit the mainstream. REVERBNATION has done much the same, amassing a highly desirable audience built on the passion and authenticity that only emerging artists can provide. We believe brands will want to tap into this powerful platform and are looking forward to getting started."
REVERBNATION has helped millions of artists, including such recent examples as WALK THE MOON, RACHEL LATTEN, THE RECORD COMPANY and SAMMY BRUE,