Nielsen: Chicago Radio Town Hall Broadcast With Mayor Drew Strong Awareness, Audience Reach
November 18, 2016 at 1:07 PM (PT)
MONDAY's "CHICAGO RADIO TOWN HALL MEETING" with Mayor RAHM EMANUEL, aired on 47 local stations, drew strong awareness and a large audience, according to a NIELSEN online survey of almost 800 adults in the CHICAGO market. Stations operated by CBS RADIO, iHEARTMEDIA, CUMULUS, HUBBARD, UNIVISION, TRIBUNE MEDIA, SBS, ESPN RADIO, SALEM, NEWSWEB, and MIDWAY as well as NPR affiliates carried the special half-hour show, moderated by BILL KURTIS and sponsored by the RADIO BROADCASTERS OF CHICAGOLAND with the ILLINOIS BROADCASTERS ASSOCIATION.
The survey found that seven in ten local listeners were aware of the event, with almost half knowing about it in advance and one-third actually listening. 88% of the listeners stuck it out for most or all of the broadcast. As for which station they chose, 80% picked their usual preferred station. Listening was equally split between home and away from home, and 84% said they'd heard about it again after the broadcast through media and word-of-mouth.
“The CHICAGO radio town hall proved to be a huge success,” said NIELSEN Managing Director BRAD KELLY. “Not only did it reach and engage listeners, but 70% of those surveyed felt that the event was important enough to justify broadcasting it on so many radio stations.”
“AM/FM is America’s number one mass reach media,” KELLY added. “In the span of a few hours in CHICAGO this week, the RADIO BROADCASTERS OF CHICAGO proved that during a time of constant media fragmentation, radio has a remarkable ability to deliver a massive, diverse and engaged audience.”