PodcastOne Partners With Southern Cross Austereo For PodcastOne Australia
November 28, 2016 at 6:07 AM (PT)
PODCASTONE is partnering with SOUTHERN CROSS AUSTEREO to launch PODCASTONE AUSTRALIA, which will develop, distribute and sell podcasts in AUSTRALIA and NEW ZEALAND and being the content to PODCASTONE's U.S. platform as well. The new Australian platform will launch early in 2017, with SCA Head of Strategic Partnerships GRANT TOTHILL named SCA Head of Podcasting.
SOUTHERN CROSS AUSTEREO CEO GRANT BLACKLEY said, “I am thrilled that SCA has this opportunity to be partnering with PODCASTONE. This partnership gives us the ability to tap into the expertise, experience and success of the leading commercial podcast company in the US market, where the podcasting industry is a number of years ahead of audio, on-demand in AUSTRALIA.
“We recognise the enormous growth potential of podcasting, both internationally and domestically, and look forward to further building this vast platform with the best international and unique Australian content. SCA is striving to be at the forefront of developing the Australian podcasting industry and its talent.”
PODCASTONE CEO JIM BERK added, “This is PODCASTONE’s first partnership outside of the US – really the first of its kind in the podcast industry all together – and Executive Chairman NORM PATTIZ and I are very excited it is with SOUTHERN CROSS AUSTEREO, who leads the radio and audio industry than in AUSTRALIA.
“SCA will now have a US platform to actively promote the best commercial podcasts in AUSTRALIA, giving creators and producers the opportunity to expand audience reach to new territories, and grow audience by being available on the PODCASTONE app and website.”