Portable People Meter To Roll In Philly
October 24, 2006 at 5:50 AM (PT)
While the MEDIA RATING COUNCIL audit process has begun, accreditation for the PHILADELPHIA market has not yet been completed. Nevertheless, ARBITRON announced it has begun installing its PORTABLE PEOPLE METER system among PHILADELPHIA-area consumers for the all-electronic radio ratings service.
The first release of radio ratings will take place after the completion and review of an audit report by the MRC, which is currently under way.
"No other system has yet to even begin to demonstrate all that we’ve shown the radio industry about the advantages of electronic audience measurement," said ARBITRON Pres./Sales & Marketing PIERRE BOUVARD. "We’ve also released a comprehensive suite of training materials and tools that the industry can use to better manage the transition to electronic measurement."